The short answer, yes, at least initially. Think of it as the hook of you’re community. It’s you, you are the founder, you are the creator, it’s important that you take the time to interject you’re message in a way that’s unique to you.

The only competitive advantage you have when you are starting a new community is yourself, your knowledge, your experience, even your sense of humor. You attract members like yourself the more you try to be yourself.

When your community is big enough, it becomes more about community interactions than interactions with you. That’s when you can start doing things and hiring a team, because you set the baseline interactions and now movement has grown to all others.

That’s why it’s important you set your values ahead of time, because eventually they will be tested and people will try and change them to fit their needs, and you can’t let that happen, because if they do it won’t be your community anymore!

Until Tomorrow,
Jason Ziebarth
JZ#757