When people join a community, they usually join for one reason. What the one reason is can vary, but usually its because they want something from that community. A course, a Mastermind, an Event, or a Challenge, you need desire to stir in order to get them to join your community.

But once they’re there, if they develop inside jokes with people, go through shared stories and they emotionally connect with community members, then they stay. So the name of the game is to facilitate a community that gets them all those things. But you also need a hook, something to grab them and get them to give you a chance to give them those things too.

Until Tomorrow,
Jason Ziebarth
JZ#754