I see many people who start communities or be a coach for some vague stuff like “Goals and Dreams Coach” or ‘Heal Squad” or some pretty generic topics. I believe the reason behind them picking that is they don’t want to paint themself into a corner. They want it big enough that they can talk about anything they want and grab as many customers as they possibly can.

But when you do this, you turn off the majority of desire for your services. I think of it as the “Walmart” problem. If you love cosmetics, you don’t get absolutely giddy to go to Walmart and buy cosmetics, you just pick up what you need there while your there shopping for something else. But go to Ulta or Sephora, and you’re in heaven.

People want a reason to buy your service, and the best reason they’ll have to do that is for you to offer only exclusive help to a very specific niche of people, that includes you’re client. Otherwise they’ll get their random necessities where they buy everything else.

Make them feeling wanted and loved when they are perusing you’re services. Making them feel special is the key to getting them to buy your stuff.

Until Tomorrow,
Jason Ziebarth
JZ#763