It’s the The Thumbnail, It’s the Headline, It’s The Cover.

If they read the headline and don’t click on it, then it might have well never been written. If they see the thumbnail of a video and don’t watch the video, it’s like it never existed. If they see a book cover and move on without touching the book, it’s like it never existed.

So, you have to get really good at titles and headlines and thumbnails. There’s no way around it. It accounts for 80% of the success of your thing. So spend time in your niche finding out what kind of headlines work and model the best ones into your world.

Until Tomorrow,
Jason Ziebarth
JZ#735